King did not forget to carry forward the fine traditions of Chinese nation while achieving business performance growth year by year and was brave to assume social responsibilities. King has built 10 hope primary schools in poverty-stricken counties and cities of Shijiazhuang, becoming a much-told story. In recent years, King has donated RMB500, 000 to improve teaching environment and update teaching equipment of these hope primary schools and to reward and help students every year. Nearly RMB10 million has been donated to the local educational cause.